The Sound & Soul of the South
The Sound & Soul of the South spotlights destinations as they share the stories behind their community’s musical roots, legends, attractions, and vibrant live music scenes.
Each episode explores how music shapes local identity, culture, and economic impact in destinations throughout the South — appealing to music fans and travelers seeking authentic, music-driven experiences.
Latest Episodes
The Sound & Soul of the South, Ep#5: The Sound of Augusta, GA - Soul, Indie Rock & a Downtown Revival
August 13, 2026
In this episode, Coco Rubio shares his journey from a music-loving kid in Augusta to a key figure in revitalizing downtown Augusta's music scene. He discusses the history of Augusta's music culture, the impact of James Brown, and the ongoing growth of local arts and...
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The Sound & Soul of the South, Ep#4: The Oral Histories are the Heartbeat of Appalachian Culture
August 7, 2026
In this episode, we're diving deep into the heart of Madison County, North Carolina, where music and history intertwine. Donna Ray Norton and Mitchell share the rich musical and cultural heritage of Madison County, North Carolina, and discuss their projects that preserve and promote Appalachian...
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The Sound & Soul of the South, Ep#3: James Brown's Legacy in Augusta, Georgia
July 30, 2026
Explore the legacy of James Brown through the insights of his daughters, Dr. Yama Brown and Deanna Brown Thomas, and the efforts to preserve his history and impact in Augusta, Georgia.
Special Guest
Dr. Yamma Brown, Deanna Brown Thomas, Donna Greco
Key... Read More
Special Guest
Dr. Yamma Brown, Deanna Brown Thomas, Donna Greco
Key... Read More
The Sound & Soul of the South, Ep#2: How Macon, Georgia is Revitalizing w/ Music Tourism
July 23, 2026
Discover the rich musical heritage of Macon, Georgia, and how Visit Macon is leveraging this history to promote music tourism. Learn about innovative initiatives like the Music Pass, the Bibb Theater, and the ongoing efforts to preserve and celebrate Macon's legendary music...
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The Sound & Soul of the South, Ep#1: The Power of Music Tourism in the South
July 16, 2026
In this episode, Charles Davis and Susie Cowan explore the significance of music tourism in the South, highlighting its economic, cultural, and historical impact. They discuss how cities can leverage their musical heritage to attract visitors and foster community pride.
Special... Read More
Special... Read More
